smz portfolio: direct-mail

  • Direct-Mail: Agnes Scott College, alumnae travel event - 4-panel roll fold brochure self-mailer with perforated registration form, 5.5x11, folded
  • Direct-Mail: Agnes Scott College, annual fund - postcard, 7x5
    This postcard-mailer was part of a 5-piece set aimed at various age groups. This set mirrored the main brochures in design, which were self-mailers with built-in envelopes. This entire set, brochures and postcards, won a CASE III, 2005 Advancement Award of Excellence for Educational Fundraising. See more about this project by clicking on "planning" in the navigation bar at the top.
  • Direct-Mail: Emory Law World Law Institute, conference -
    With budget and time at-issue, this flyer was sent via email (supported electronically by HTML emails) rather than sending a direct-mail piece via mail. To learn more about this project (and the promotional plan), click on "planning" in the navigation bar at the top.
  • Direct-Mail: Agnes Scott College, alumnae travel event - 12-page self-cover booklet self-mailer with perforated reservation form, 7x8, folded
  • Direct-Mail: The Gallery at South DeKalb, special, opening-night gala event at new state-of-the-art movie theater. This invitation sent in a matching red envelope (with a seal promoting a film festival coinciding with the opening) has a very special design. See next image for further illustration. -
  • Direct-Mail: The Gallery at South DeKalb, special event -
    This invitation fully opened has a pop-up effect. The fold is accordion-style. There are die-cuts at the top and bottoms of each picture in the film strip. There is also a score for a fold down the center vertically on each of the images in the film strip. So, when it opens, each image alternately pops in and out (upon opening, the first gentleman's picture pops-in, so, when the invitation is folded on the cover, there is a reveal to the very back panel in the red box where it says "VIP Guest." The next image, of the young woman, pops-out, then the next pops-in and the next pops-out. It was a very dramatic effect.
  • Direct-Mail: SBS/ProLease, sales, 4-panel parallel-fold brochure self-mailer, cover -
  • Direct-Mail: SBS/ProLease, sales, 4-panel parallel-fold brochure self-mailer, interior view of previous image -
  • Direct-Mail: Medical Renaissance Institute, <br> conference - postcard, 6x9
  • Direct-Mail: SCAI, conference - 4-panel roll fold brochure self-mailer with registration form, 5.5x11, folded
    See more about this project by clicking on "planning" in the navigation bar at the top.
  • Direct-Mail: CMRI, conference - postcard, 7x5
  • Direct-Mail: EVI, conference - postcard, 9x6
  • Direct-Mail: Women Alone Together, general use, blank back-side save return address and tagline - postcard, 7x5
  • Direct-Mail: Women Alone Together, general use/recruitment - 4-panel parallel fold brochure self-mailer with pocket that opens down, 9.5x4, folded
    This brochure-mailer includes a pocket so that the client can customize mailings depending on the inserts included, thereby extending the life of the basically generic base brochure. The next two images show the open brochure (pocket is below this image) and a sample insert, which folds once and reveals the top bar of information peeking out from the pocket. See more about this project by clicking on "planning" in the navigation bar at the top.
  • Direct-Mail: Women Alone Together, <br> general use/recruitment - interior view of 4-panel parallel <br> fold brochure self-mailer with pocket, 9.5x4, folded
  • Direct-Mail: Women Alone Together, event promotion/recruitment - sample insert for the 4-panel parallel fold brochure self-mailer with pocket, 9.5x4, folded
  • Direct-Mail: Emory University, recruitment - tri-fold brochure (mailed in envelope)
  • Direct-Mail: Agnes Scott College, informational - tri-fold brochure (mailed in envelope)
  • Direct-Mail: Agnes Scott College, recruitment - 2-panel brochure self-mailer with inset stitched booklet (4-page) and roll-fold back cover with 4-panels folding out to reveal a perforated application that includes a self-pocket for payment, glue-strip for sealing and business reply mail panel, 4.25x9.75, folded
    See more about this project by clicking on "planning" in the navigation bar at the top.
  • Direct-Mail: Agnes Scott College, recruitment - postcard, 7.5x5.5
  • Direct-Mail: Harvard Medical School, conference - postcard, 6x4
  • Direct-Mail: Cine'-Med, sales - tri-fold brochure, 5.5x8.5, folded (mailed in envelope)
  • Direct-Mail: Cine'-Med, sales - tri-fold brochure, 5.5x8.5, folded (mailed in envelope)
  • Direct-Mail: Cine'-Med, sales - tri-fold brochure, 5.5x8.5, folded (mailed in envelope)
  • Direct-Mail: Agnes Scott College, recruitment - 4-panel roll-fold brochure self-mailer with perforated registration panel that opens down, 8.5x5.5, folded
  • Direct-Mail: Agnes Scott College, recruitment - 4-panel parallel-fold brochure self-mailer with registration panel that opens down, 8.5x5.5, folded
    This brochure included a companion brochure targeting teachers for a program prior to the camp on how to teach the camp subject. See that companion folder two images away. The next image shows the first opening panels in this brochure.
  • Direct-Mail: Agnes Scott College, recruitment - first opening panels of a 4-panel parallel-fold brochure self-mailer with registration panel, 8.5x5.5, folded
  • Direct-Mail: Agnes Scott College, recruitment - quad-parallel-fold self-mailer, 3x8.5, folded
  • Direct-Mail: PSA, recruitment - postcard, 8.5x5.5
    This postcard is part of a set of 8 in similar design using different images of nurses and medically-fragile children. The postcards are being used by nursing managers at different locations in the PSA network for recruitment. The back of the card has a generic message with room for each location to add their unique message.
  • Direct-Mail: CMRI, conference - 12-page booklet including a registration page, 8x12, folded
  • Direct-Mail: EVI, conference - postcard, 11.5x5, front-side (see next image for back-side of card)
    This extra-sized postcard (front-side shown here) was used instead of a more expensive (to produce and mail) brochure, but we managed to include all the essential information to attract a successful group of registrants.
  • Direct-Mail: EVI, sales - postcard, 11.5x5, back-side (see front-side previous image)
    This extra-sized postcard (back-side shown here) was used instead of a more expensive (to produce and mail) brochure. The front-side promoted a continuing medical education conference, wheras this back-side promoted an upcoming book published by the same institution doing CME. Since the intended targets were nearly identical to the mailing list for the event, we combined the two budgets most effectively.
  • Direct-Mail: Agnes Scott College, recruitment - 5-panel roll-fold brochure self-mailer with two perforated panels (one a business reply to register for an event, the second a postcard to send a request to purchase a recruitment video), 5.5x7.5, folded
  • Direct-Mail: Agnes Scott College, recruitment - tri-fold brochure mailer with perforated business reply panel for registration, 5.5x8.5, folded
  • Direct-Mail: Agnes Scott College, recruitment - postcard, 6x9
  • Direct-Mail: Agnes Scott College, recruitment - postcard, 6x9
  • Direct-Mail: Emory University, recruitment - tri-fold, one of a set of 3 aimed at different age groups, mailed in envelope
  • Direct-Mail: South DeKalb Mall, festival - bi-fold brochure self-mailer, 6x6, folded
    Hoping to achieve an authentic texture, the background art used was an actual dictionary page (a very old, yellowed one, further aged for effect). A perforation on the front allows the green sidebar to be torn-off and used as a bookmark.
  • Direct-Mail: The Gallery at South DeKalb, festival - brochure, this image shows the wrap-around front and back covers, further opens to reveal a poster-size collage of performers and calendar
  • Direct-Mail: Agnes Scott College, annual fund - postcard, 7x5
  • Direct-Mail: Agnes Scott College, recruitment - quad-parallel-fold self-mailer, 3.75 x9, folded
  • Direct-Mail: Agnes Scott College, informational - quad-parallel-fold (mailed in envelope), 3.75 x9, folded
  • Direct-Mail: Agnes Scott College, recruitment - voucher for travel expenses upon visit to campus, part of set of four aimed at different age groups (mailed in envelope), 6x6
  • Direct-Mail: Agnes Scott College, annual fund - gate-fold brochure self-mailer with four panels that open down, last two panels include questionaire, fold over, seal via glue strip to form business reply envelope for fundraising, 7x5, folded
    This brochure-mailer was part of a 5-piece set aimed at various age groups and utilized a montage of period images of the target group when they were students at the college. This set mirrored the postcards in design used for follow-up contact to donors. This entire set, brochures and postcards, won a CASE III, 2005 Advancement Award of Excellence for Educational Fundraising. See more about this project by clicking on "planning" in the navigation bar at the top.
  • Direct-Mail: Frederick Babe Ruth Assn., recruitment - bi-fold brochure self-mailer which opens upward, 8.5x3.75, folded
    This brochure-mailer was printed on a digital printer, allowing us to use a mail-merge to customize the address panel and match to the name used for greeting in the interior. See next image for interior panel illustrating this.
  • Direct-Mail: Frederick Babe Ruth Assn., recruitment - interior view of bi-fold brochure self-mailer, 8.5x3.75, folded
    This brochure-mailer was printed on a digital printer, allowing us to use a mail-merge to customize the address panel and match to the name used for greeting in the interior. See previous image for cover panel.
  • Direct-Mail: Land Rover, sales - postcard, 6x4.25
    This postcard-mailer was part of a set of five illustrating different sequential scenes of this Land Rover sales rep utilizing her vehicle for off-road recreation (the joke ... is Rover her dog or the car?)
  • Direct-Mail: Land Rover, sales - postcard, 6x4.25
    This postcard-mailer was part of a set of five illustrating different sequential scenes of this Land Rover sales rep utilizing her vehicle for off-road recreation (the joke ... is Rover her dog or the car?)
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